Kellogg’s puts out a Corporate Responsibility Report each year. It says on their Corporate Responsibility page on their website that they are, “committed to building a strong business while acting responsibly toward our customers and consumers, our employees, our communities and the environment.” Kellogg’s four key aspects are marketplace, workplace, environment and community.
Marketplace includes producing great tasting foods that are safe, wholesome and high-quality. Kellogg’s is continually trying to improve the nutrition of their products. This section of their Corporate Responsibility Report contains information about nutrition and health, responsible marketing, labeling, product safety and quality, responsible sourcing, challenges Kellogg’s face, and where Kellogg’s is going. An award they won in 2010 is Canada’s “Most Trusted Brand of Breakfast Cereals.”
Workplace involves keeping employees their most important resource. This section of the Report contains labor standards, talent management, diversity and inclusion, employee safety, employee health, wellness and benefits, challenges they face, and where they are going. Since 2009, Kellogg’s has implemented a new leadership development program, established a new “total health management” program for all employees, and was named one of the “2011 Best Places to Work for LGBT Equality” by the Human Rights Campaign.
Environment involves Kellogg’s using natural resources to create their products. This section of the Report includes environmental management, energy and greenhouse gases, water, waste, sustainable packaging, sustainable agriculture, employee initiatives, challenges they face in this area and were they are going in the future in this area. Kellogg’s set two goals for 2015, which were to reduce their energy use, GHG emissions and water use by 15-20 percent and to continue to reduce their waste sent to landfill beyond the 51 percent already reduced since 2005. Kellogg’s surpassed these goals in 2010.
Community is being involved in the community and giving to charities that support communities. These charitable contributions are funded through the Kellogg Company and Kellogg’s Corporate Citizenship Fund, which is supervised by their Board of Directors and its Social Responsibility Committee. This section of the Report includes strategic philanthropy, breakfast programs, physical fitness, community development, disaster relief, challenges they face in this area and where they will being headed in the future in this are.
In 2010, Kellogg’s donated $32 million in cash and products to charitable organizations worldwide. The company donated food to food banks and distributed breakfast food to millions of schools across the globe. Kellogg’s also donated cash and products to assist with disaster relief efforts in Haiti, Chile and Japan.
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