Kellogg’s business strategy is based on differentiation. Kellogg’s has committed to having the best brands. They provide their customers with high-quality, nutritious products. They have seven product types, which include bars, beverages, cereal, crackers, fruit flavored snacks, toaster pastries, and waffles, pancakes and syrup. They also have 29 brands, which can be found on their website.
I decided differentiation because they have so many product lines that Kellogg’s couldn’t use a focus strategy. Kellogg’s is not the low cost provider in any of its product lines, therefore it is does not use the overall cost leadership strategy. Kellogg’s has a very strong reputation. Their customers expect Kellogg’s to offer great products and they are willing to pay the price Kellogg’s has set.
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